Decathlon 10Y KV Zhonghe Store
Editorial, Digital
To mark ten years of Decathlon Zhonghe（迪卡儂中和店）, this key visual treats the anniversary as a shared journey with families, friends, and everyday sport partners. The store is one of Decathlon's key locations in Taiwan, with a local audience of young couples with children and young to middle-aged adults across New Taipei. The goal was a warm "we're always with you" feeling, made to work across many display formats in store and online.
Client
Decathlon Taiwan
Location
Taiwan
Year
2024
As a global brand, Decathlon Content Team provides a shared image library, so the photos had to be chosen from that existing pool. The selection looked for scenes that feel at home in Taiwan, and for moments that clearly read as friends or family together. Small moments such as learning something new, setting out together, and laughing afterwards make the images feel more like a shared album than a formal campaign.
Bold green shapes add energy and a festive rhythm around the photos. The headline "10 YEARS" is drawn with a rough, sketchbook-like texture, a little like chalk or a memory rubbed into paper, so the number feels personal and familiar instead of corporate.
Working within Decathlon's design guidelines meant meeting the brief without simply following it to the letter. Underneath the playful details, the layout stays clean, and a clear information hierarchy with strong colour contrast keeps it easy to read at a glance, whether it appears on a large display, a small screen, or printed material.
Credits
Key Visual Design
KV Logotype / Lettering
Mockup Visualisation
Coordination
Photo Assets
Jian Xin Wang
Jian Xin Wang
Jian Xin Wang
Decathlon Content Team, Lynn Chen / Design Team, Dudu Tu
Decathlon PixL (media library)