Hello Pet
Branding, Packaging, Photography
Hello Pet started with a simple idea: pet food that feels as warm and familiar as a daily hello. The Taiwanese brand name plays on the greeting "哩賀 (lí-hó)," carrying the same everyday friendliness into how the brand looks and speaks to its customers. Bright, playful colours built around a core orange, paired with clear flavour-based visual cues, give Hello Pet an approachable identity of its own, distinct from Hojja, the parent company's more premium main brand.
Client
Hello Pet
Location
Taiwan
Year
2022
Most pet food brands across East Asia lean on a familiar visual language, shaped heavily by Japanese aesthetics: soft, cute, often built around an illustrated mascot. Hello Pet aimed for something different, clean and approachable, confident enough to stand on colour and typography alone without needing a cartoon character to soften it. Warm orange and yellow carry the everyday, welcoming feeling the brand name is built on.
The first product, freeze-dried treats for cats, launched with a deliberately minimal pack design. Each of the six flavours has its own colour, drawn from the ingredient itself, its origin, or the mood it evokes, rather than a generic flavour code. Since the range is built around raw meat with no added fillers, the packaging stays just as honest: solid colour only, no illustration, letting the product inside speak for itself.
Across the range, colour became the system that ties the brand and packaging together, playful but never random. The product photography follows the same logic, full of the everyday texture and colour of life with a cat. The goal throughout was to give pet owners something that feels natural and comforting, as familiar as a hello and "哩賀 (lí-hó)," said every day.
Credits
Art & Creative Director
Branding
Packaging Design
Set Design
Photographer
Retouching
Cat Model
Pet Model Agency
On-Set Animal Handler
Coby Huang, Jian Xin Wang
Jian Xin Wang
Jian Xin Wang
Coby Huang, Jian Xin Wang
Yen Chang, Yu-chuan Li
Yu-chuan Li, Jian Xin Wang
Spot ( 斑斑 ), Vanilla ( 香草 )
LIU Photo Studio
LIU Photo Studio