Freelance

Graphic Designer

Freelance

Graphic Designer

The Year of the Snake

Editorial, Personal

An iPhone mockup of the travel easy app

This Year of the Snake greeting card was made in spring 2025 as a small, hand-printed run, gifted to friends to celebrate the Lunar New Year. It follows the energy of the Dragon Year with something quieter: a snake that looks mysterious, but is a little shy.

Institution

Sint Lucas Antwerpen

Location

Belgium

Year

2025

An iPhone mockup of 3 screens for the travel easy app
  • wishing everyone a good new year — 蛇年快樂 —

    wishing everyone a good new year — 蛇年快樂 —

Snakes are often seen as dangerous, yet in reality they tend to avoid people. The design plays with that contrast, balancing a bold, mysterious presence with an awkward, slightly cute charm. That mix of confidence and softness became the central tone of the card.

An iPhone mockup of the travel easy app
An iPhone mockup of the travel easy app
An iPhone mockup of the travel easy app

Three colour versions were screen printed by hand at Sint Lucas Antwerpen, each built from three layers of ink: bluish purple, black, and red; fluorescent orange, black, and red; and metallic silver, black, and red. The silver version began as an unplanned experiment with printmaking coach Gerard Leysen, and gave a sharp metallic sheen. The fine kanji of 謹賀新年 inside the red emblem were the hardest part, and took many attempts to print cleanly.

An iPhone mockup of the travel easy app

Some of the best details came from mistakes. Uneven ink coverage left textures like snake scales, partial prints suggested the animal's movement, and slight misregistration added a playful illusion. These accidents echo the character of the snake itself, unpredictable and hard to look away from, and show how imperfections can give a printed piece its personality.

An iPhone mockup of the travel easy app
An iPhone mockup of the travel easy app
An iPhone mockup of the travel easy app
An iPhone mockup of the travel easy app
An iPhone mockup of the travel easy app

Credits

Graphic Designer

Technical Coach

Print Studio

Jian-Xin Wang

Gerard Leysen

Zeefdruk Werkplaats, Sint Lucas Antwerpen